Logo Design Process
Starting with a brief which involves describing your target market, your competitors, your point of difference and your company aspirations for the future on how you would like to be perceived. I can then start the process of with some research, followed by sketches – focusing on the options that are working I then draw them up using my Wacom. On average I will present 2-3 logo options complete with rationale. How many options I present varies from clients to client and varying budgets. I will prepare you for how many options I plan to present. I prefer to do this first presentation face to face, but if this is not possible I can do over the phone or skype after sending a pdf of the presentation. This is a process that usually requires some minor tweaks which I allow for 2-3 rounds of alterations in my quote. I am open to feedback & suggestions. I will supply revisions/alterations until we are both happy with the end result.
See examples of our Logo designs >>
Corporate Identity Process
After designing your logo, or if you have already had one designed I create your corporate identity utilising your brand colour palette and typography. I will present you 2-3 visual options to choose from based on the budget you have informed me on. Whether it may be custom print processes such as die-cutting and embossed stationery to simpler digital printing. This is a process that may requires some minor tweaks which I allow for 2 rounds of alterations in my quote.
See examples of our Corporate Identity work >>
Redesigning an existing brand is one of my most favourite projects as the ‘before’ and ‘after’ results always speak for themselves. This usually involves creation of a new logo if you have outgrown your previous one, or tweaking your current logo if you wish to retain some brand recognition. A new colour palette is selected, typography, style of photography and imagery are also propsed. Also included in a rebrand is new stationery and a website homepage. This is a process that may require some minor tweaks which I allow for 2-3 rounds of alterations in my quote. I am open to feedback & suggestions at this point and will supply revisions/alterations until we are both happy with the end result.
I frequently get asked to tradeshow graphics as we have so many fantastic and unique companies exporting overseas from New Zealand. I can design a tradeshow stand customised to the size space you book, adhering to the print guidelines supplied. I present you with 2 options which are consistent in look and feel to your existing brand. This is a process that may require some minor tweaks which I allow for 2-3 rounds of alterations in my quote. I am open to feedback & suggestions at this point and will supply revisions/alterations until we are both happy with the end result.
Often you will need to send out a document explaining what your company does which is more in-depth than the information on your website, but is also customised and personalised to a prospective client. I can help you design a professional document to do this which is consistent to your current brand and may help you to secure new clients.